Another is called DX Data Driven Narrative Automation. One is called Story Bridge, which uses AI and generative AI to assess performance data and identify the root cause of variances or deviations and then generates summaries to enable decision-making. And we’ve decided to move forward with five of those projects.”ĭurn shared some information on two of the projects. We put our teams in a sandbox environment with dummy data for proof of concept. We narrowed it down to a shortlist of 15. “We crowdsourced 100 ideas for operating efficiency improvements. “We did a bottoms-up hackathon,” he explained. I recently had a conversation with Dan Durn, CFO and EVP of finance, technology services, and operations at Adobe, and we talked about one of the hottest topics there is right now: AI in finance.ĭurn recently decided to tap into the creativity of his team for solutions.
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